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Direct mail marketing can provide a huge ROI
The ROI (return on investment) for criminal defense attorneys using direct mail marketing is huge. When compared to almost all other industries, criminal defense attorneys have a significant advantage.
The decision to use direct mail marketing is made using the break-even analysis. In other words, how many sign ups would you need to break even on your costs for the direct mail marketing campaign. With criminal defense attorneys landing just one case from a month of direct mail marketing will cover the costs and then some.
Let's do an example direct mail campaign: If it costs you $500 a month to mail to 500 potential clients, what would your break-even sign up percentage be? If an average sign up brings $1500, then a fraction of a signup will cover the $500 costs, 0.33 signups to be exact. You cannot have .33 signups, because a signup cannot be less than one.
Another figure some consider to be the norm is the success rate of a direct mail marketing campaign. The average success rate of a direct mail marketing campaign is 2%. This means that you should expect to receive 2 signups out of every 100 mailers you send. Even though 2% may seem low, the results of a 2% signup rate speaks volumes.
Let's delve deeper into the campaign example from above. It will cost you $500 a month to mail to 500 clients. You will only receive a 2% signup rate out of the 500 clients you direct mail marketed to. This may seem low, but in actuality you are signing 10 clients. If the average signup brings $1500, then you grossed $15,000 on your $500 investment.
The $500 direct mail campaign yielded earnings of $15,000. The ROI is 3000%, meaning for every $1.00 you invest you make $30.00 in return.
Also, please consider the extremely conservative numbers we used in our calculation. A $1500 average signup, 2% signup rate and $500 to mail to 500 people, are extremely low. In reality you will charge more than $1500 per client, you will sign more than 2% of the clients mailed and you will be able to send to more than 500 people for $500.
So what do all of these numbers and calculations mean for criminal defense attorneys? It means every criminal defense attorney should be direct mail marketing. The ROI for criminal defense attorneys is extraordinarily high when compared to other industries. Simply put, you sign one case and you make a lot.
Criminal defense attorneys are not offering $10 pizza coupons, they are selling $1500 worth of their time for person. If Papa Johns could make $1500 off of one person responding to their mailer, they would decimate the rain forest with the amount of mailers they would send.
Here is the icing on the cake: With Legal Grab you can strategically select who you want to mail to, saving money on postage and increasing your signup rate. You can narrow down your prospects based on arrest charge, ZIP AGI, and much more. If you are a criminal defense attorney then you need to do a Free Demo to see exactly how Legal Grab works.
If you use Legal Grab you will be amazed at the results!
Collection, verification and display:
The data provided for each arrestee:
Full Name: The arrestees first and last name.
Address: The arrestees full residential address.
Age: The arrestees age.
arrests added to our system in the past 3 days
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DUI arrests added to our system in the past 3 days
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drug arrests added to our system in the past 3 days
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assault/battery arrests added to our system in the past 3 days
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drivers license arrests added to our system in the past 3 days
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arrests added to our system in the past 3 days
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DUI arrests added to our system in the past 3 days
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drug arrests added to our system in the past 3 days
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assault/battery arrests added to our system in the past 3 days
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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DUI arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drug arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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assault/battery arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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drivers license arrests added to our system in the past 3 days
| Date | County | First | Last | Address | Age | ZIP-AGI | Charge 1 | Charge 2 |
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