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Google AdWords™ and SEO for Criminal Defense
It is becoming more and more competitive in the online space for criminal defense attorneys. A few years ago there was room for a defense attorneys to create a website in conjunction with SEO and enjoy the benefits of being in the top 10 of google search results. Unfortunately every good thing must come to an end.
Fast forward to the current day and almost every defense attorney has a website. In addition to having a website a lot of attorneys are paying for SEO. This means that you have a lot of attorneys competing in the same online space. The novelty of having a website and its ability to set yourself apart from the rest no longer exists.
There are only 10 search results on the first page of google organic search results. As more attorneys set up websites and begin SEO, getting to that first page becomes almost impossible. Within the next 2 years the online space for defense attorneys will become so saturated that having a website will be a requirement but only as an online presence.
Google AdWords™ is another method to beat the SEO rat race. You can pay to have your ad on the first page of google search, but this costs a lot of money. The average cost per click for the term 'defense attorney miami' is $20. The cost per click for 'defense attorney tampa' is $13 and 'defense attorney orlando' is $15. You can easily use Google AdWords™ Keyword Tool to see how much it would cost you to advertise with AdWords™ .
It is highly recommended that you do your research before venturing into Google AdWords™ . You will need to either know or hire the knowledge and expertise needed to set up an optimial Google AdWords™ campaign. If you are spending over $2 per click on any PPC search campaign it is a very good idea to consult with experts and formulate the right strategy. You will waste a lot of money if you do not know what you are doing and are paying $10 per click.
Hiring a company for SEO can be very expensive, and risky as well. Lately there have been companies who have hired SEO firms, and the SEO firms were using "black hat" methods to manipulate search results. Google eventually discovered the manipulation and penalized the websites, dropping them off of at least the first three pages of search results. Be very careful when hiring an SEO firm and do research on the company.
Search engine optimization, commonly known as SEO, is slowly becoming a black hat industry. In the beginnings of the internet, SEO was seen as a necessity for any website to succeed in the search engine ranking race. SEO was intended to be a method of streamlining a website, making it easier for search engine bots to crawl and index a website. The logic was that if a website has good SEO, search engines will rank them higher.
Unfortunately the term SEO has morphed into a completely different animal. The term SEO is no longer associated with "make my website easy to index", it is now associated with "do what you can to rank my website higher than my competitor's."
The worst part is that website owners are willing to pay top dollar with SEO companies that are promising high rankings. The better your website ranks, the more money you will make. There is one factor that so many website owners forget: The major search engines are aware of the manipulation some SEO companies are using.
So how can SEO be so dangerous? Very simple: If you try to outsmart Google and manipulate your search rankings then you are playing with fire. If you are thinking of hiring a company to help your website with SEO, you better do your research first.
Find out who the company is, how long they have been around and any reviews that the company has from past clients. If they promise too much and it sounds too good to be true, then it is. Make sure that you are paying for Google approved methods for SEO and do not skirt the grey area.
Google is a billion dollar company due to its innovation and superior technology, yet many people believe that they can outsmart Google in their own game. Google makes their money from search and if the quality of their search goes down so does their profits. Google does not want the average consumer to believe that the majority of the search results are manipulated. Therefore Google will do what is necessary to keep the quality as high as possible.
If Google decides to remove a website from their search index, they can do it with the click of a button. They do not need permission to remove a website from their index and getting removed from their index can put a company out of business. The power that Google has over millions of companies has never been seen before.
Purchasing backlinks will be your downfall. You do not want to purchase backlinks under any circumstances! Purchasing backlinks is one of Google's top no-no's. If your website becomes associated with purchased backlinks, your website will be penalized and your pocketbook will suffer. Google has penalized big name corporations for purchasing backlinks and does not discriminate based on a company's size.
If you are caught doing blackhat SEO you will wish you never did. Google penalties can last indefinitely. Google can even blacklist an entire domain, completely removing it from results. Think long term and not short term when deciding on SEO. There is good SEO and there is bad SEO. Make sure you know which one you are using.
So what is a method that can work? Direct mail advertising. Instead of spending a fortune on AdWords™ or website SEO, you can spend much less and target the exact individuals who you wish to advertise to. It is the best of both worlds. Target those who were just arrested and spend less. It is highly recommended that you give direct mail marketing a try.
Collection, verification and display:
The data provided for each arrestee:
Full Name: The arrestees first and last name.
Address: The arrestees full residential address.
Age: The arrestees age.
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